ZEE BUSINESS BEST B SCHOOL SURVEY
Is LG truly finding lasting bliss in the ‘blue ocean’ or is there danger lurking right behind it? B&E’s neha saraiya refuses to bury the critic’s hatchet in this rollicking analysis... And she ain’t no swimmer!
Who says we cannot laugh through tough times? Gabor George Burt, renowned expert on Blue Ocean Strategy and Value Innovation, seems to agree, and presents a collection of interesting anecdotes on the recession. Imagine a 99 pence store in Southern England driving a pound store out of business within weeks of its launch! Burt also lists a sidesplitting spin on the aviation industry. American Airlines supposedly is planning to charge a fees from all customers “not currently flying, scheduled to fly, or even thinking about flying aboard the commercial carrier!” The ‘lucky ones’ will be chosen randomly from the telephone directory, and the charges would include a $25 tax on customers flying other airlines and a $30 surcharge on customers staying at home during the holidays (!!!!)!
Where’s Burt taking us? Through these spoofs, Burt wants to stress upon the point that companies who diligently follow the blue ocean strategy can ride the recession successfully and be the subject of admiration, rather than jest. But what in heavens is the Blue Ocean strategy?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMsIIPM makes business education truly global-Education-The Times of ...
Is LG truly finding lasting bliss in the ‘blue ocean’ or is there danger lurking right behind it? B&E’s neha saraiya refuses to bury the critic’s hatchet in this rollicking analysis... And she ain’t no swimmer!
Who says we cannot laugh through tough times? Gabor George Burt, renowned expert on Blue Ocean Strategy and Value Innovation, seems to agree, and presents a collection of interesting anecdotes on the recession. Imagine a 99 pence store in Southern England driving a pound store out of business within weeks of its launch! Burt also lists a sidesplitting spin on the aviation industry. American Airlines supposedly is planning to charge a fees from all customers “not currently flying, scheduled to fly, or even thinking about flying aboard the commercial carrier!” The ‘lucky ones’ will be chosen randomly from the telephone directory, and the charges would include a $25 tax on customers flying other airlines and a $30 surcharge on customers staying at home during the holidays (!!!!)!Where’s Burt taking us? Through these spoofs, Burt wants to stress upon the point that companies who diligently follow the blue ocean strategy can ride the recession successfully and be the subject of admiration, rather than jest. But what in heavens is the Blue Ocean strategy?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMsIIPM makes business education truly global-Education-The Times of ...
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