so if it increases one is forced to levy surcharge which will eventually make the ticket costlier.

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R.VERMA, EXEC. VP, KA

B&E: How much has the fuel price rise affected the business?
RV: Fuel is a very important factor and accounts for almost 50% of the operating cost of an airline today, so if it increases one is forced to levy surcharge which will eventually make the ticket costlier. This increases the losses and has affected us too.

B&E: Kingfisher Airlines is famous for its in-flight services, what is flying experience on the international routes going to be like?
RV: From in-seat massager to touch screen controls to having lounge bars, where kingfisher staff would be especially deployed for assistance, the flights operating on the international routes are going to have everything. Mr. Mallya is also planning to arrange for a bar at the back of the plane so that it’s not that just the Business class would be able to avail the facility, but the economy class would also be able to avail the full Kingfisher experience. There would be world-class cuisines and chefs to prepare them. In a nutshell, it would be a flying 5 Star hotel.

B&E: How much does branding help in aviation business and how different is it in this sector as compared to others?
DS: Oh! It helps a lot. Everywhere Kingfisher Airlines is noticed because it has been branded in a very lavish manner. Today, there are very few 5 Star airlines and we are one of them, everyone is aware of this fact and it is because we have branded ourselves in such a manner. Infact, we are planning to provide the Deccan passengers also the same Kingfisher facilities. In its segment, it would have facilities better than any other airline.


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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