Is LG truly finding lasting bliss in the ‘blue ocean’ or is there danger lurking right behind it? B&E’s neha saraiya refuses to bury the critic’s hatchet in this rollicking analysis... And she ain’t no swimmer!

Where’s Burt taking us? Through these spoofs, Burt wants to stress upon the point that companies who diligently follow the blue ocean strategy can ride the recession successfully and be the subject of admiration, rather than jest. But what in heavens is the Blue Ocean strategy?
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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