The small screen
is no longer small. And if you’re an avid TV watcher, you would perhaps testify, that of late, the small screen has grown larger than life – all kudos to the ‘slap’ping sixes of IPL, world movie premieres of block-busters, star-studded award shows and our very own saas-bahu serials. Though small, television today, has all the ingredients to get that right concoction to make it big. One such formula, which made stars out of the common man, was Dr. R’s formula – the dose of reality shows! The trend initially started as talent-hunt shows, gradually turned into reality shows and today they are nothing but a tool in the hands of celebrities (both present & erstwhile) to promote themselves. And so we’ve celebrities singing, dancing and making you roll with laughter, across various channels. Today you won’t find a single channel without a minimum of two reality shows (and in some cases more). But somewhere down the line, the creativity that belies in these shows has taken a backseat. With the recent bombardment of celebrity ‘reality’ shows, are the channels stretching reality a bit too far?
The main essence of talent-hunt shows was to provide a platform to the masses to showcase their talent and get recognised by the industry. So shows like Indian Idol, Zee Cine Stars Ki Khoj, The Great Indian Laughter Challenge, et al, were launched with huge fanfare. These shows made stars out of commoners like Abhijeet Sawant, Raju Srivastava and Yuvika Chowdhary (who shared screen with SRK in OSO). Says Indrani Mukherjea, CEO, INX Media, “These were internationally tested formats and provided entertainment in the form of singing and dancing.” But gradually, the concept of talent-hunt has faded and now they are merely entertainment shows running on star power & popularity of former contestants.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
No comments:
Post a Comment