Helpline God, Like millions throughout history, they have all turned to God as the hope of the last resort.

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When everything else becomes uncertain, dim and disqueting, God becomes the last refuge for troubled souls. in troubled times. Priyanka Rai reports on how urban indians are seeking solace and salvation

He thought moving back home would help him land on his feet. He ended up stepping in quicksand… Alpesh Vangule, 24, a meltdown victim, worked for the well known company Robert Walts in Singapore and enjoyed the good life. Suddenly, scores of people like him were politely-and some not so politely-given the proverbial pink slips. Vangule flew back to India and realized that the meltdown had chased him remorselessly even to his homeland. He could breathe ‘Indian’ air. But there were no Indian jobs. Now, he has turned to God for solace and salvation. “I was not religious, but all of sudden I realised that there is some universal power and I am seeking help from that power now. My only guide is God”, says Alpesh. Welcome to the world of Alpesh, whose fellow inhabitants now know that the journey from dreams to nightmare is just a pink slip away. Like millions throughout history, they have all turned to God as the hope of the last resort. India has always been religious and spiritual; but the sudden explosion in devotion is both astonishing, and inevitable.

These days, Sreekumar wears three various raksha sutras; one on his right upper arm, one on the right wrist and one around his neck to save his job. A native of Changanachery, he works for a private company at Chennai supplying components to DRDA. He is now a regular visitor to various temples in Kerala. Every weekend, he goes to the famous Guruvayur in Kerala. “When my company announced that due to recession they are going to take some cost cutting measures. I was worried. I could only think of God and decided to visit lord Guruyayurappa.” says Sreekumar.

Temples, churches, mosque’s are witnessing a steady rise in attendance. Sabarimala is one of the most revered pilgrim centres in India, Latest figures released by the temple suggest that about 5 crore people visit the shrine every year and this season there was an income of around Rs 120 crores . ``There is around 20 percent increase in the flow of pilgrims this year, and it is increasing every year’’ Sabarimala Temple Executive Officer Balalchandran told TSI.

The spokesman of Jagnanath temple in Puri said the temple is "overflowing". According to him, 30,000 to 40,000 devotee visits the shrine everyday . And this number increases on weekends and holidays. On festival days, the visitor count touches 80,000 to 1,00,000. In last ten years, the inflow of visitors has increased around 20 times.

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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).

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