Walk into either Harrod or Selfridges and then walk into the Indian retail outlet of Shoppers Stop.

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Difference that hurts...

Christened after the family name ‘Harrods’, the store in London became UK’s largest retailer shop in the 19th century and by the beginning of the 20th century Harrods had made plans to expand beyond UK. Then there was another entrepreneur Harry Gordon Selfridge, who, bucked up with his retail expertise, set up another department store known as Selfridge in 1909. Both these family-run ventures are UK’s largest two stores (Harrod’s being the biggest, followed by Selfrdiges). A century after Selfridge started business, another departmental store in India – Shoppers Stop is fighting hard to grow, despite working along the same model that Selfridges and Harrods thrived on – an overcautious and slow growth model...

But any similarity only exists on paper. Walk into either Harrod or Selfridges and then walk into the Indian retail outlet of Shoppers Stop. The UK-based retailers are known for the overall ambience and architecture (designed by UK’s leading designer JHP), and they provide for their shoppers a world of rich experience, besides simply the products with a price tag! Premium positioning is what Shoppers Stop is also trying to ape from the two UK-retailers, and lest we sound pessimistic, given the fact that the nation is still predominantly a developing nation, extremely high investments on extremely premium brands makes little business sense.


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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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