Friday, February 27, 2009

Dude, looks like a lady

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

She’s a first-generation woman entrepreneur spearheading a time-honoured family run business. But can this lady really succeed in making the Modi Group a professionally run globally renowned company? Angshuman Paul of 4Ps B&M meets up Himani Modi for some critical questions...

She was amongst the esteemed list of ‘40 Women Under 40’ – a survey conducted by ICMR and 4Ps B&M in July 2007 to find out the country’s top 40 woman leaders and entrepreneurs under the age of 40. And the zeal that she possess to do something innovative bucked up with her deft strategies, make her rightly ranked as one of the best women under the age of 40 within India Inc. So far so good; but as they say, there surely is much a slip between the cup and the lip, and for Himani Modi, simply being the first lady to hold reins is surely not enough qualification to be rated as successful. The critical question that remains to be answered is – will Himani Modi have the wherewithal to achieve the critical mass within the Modi Group to accelerate its movement from a family run business to a professionally run blue chip company?

Coming from a family where the entry of women in business was a strict no, Himani and her elder sister, to their credit, have overcome oodles of hurdles in taking the first step – undoubtedly the toughest – in entering the top management cadres. Himani is now the Executive Director of the Modi Group and believes that those are new businesses and new markets that hold the key to ensuring that the Modi Group catapults to the league of extraordinary global corporations. To that effect, Himani is the creator of four successful businesses within the group, and as revealed by her in an exclusive meeting with 4Ps B&M, it’s the future that excites her more than anything.

After completing her graduation in statistics from the Delhi University, Himani wanted to do something new and innovative. Joining the existing family business was an option, but Himani thought otherwise. She shares, “I really wanted to do something creative; but not belonging to a very professional family was a drawback, as nobody actually encouraged women to have a career.” So at the pristine age of 21, Himani, who had been trained by her father U. K. Modi, made her maiden entry into the business world with a small travel agency.

With gumption and a fair bit of luck, the business proliferated from a sub-agency to an IATA-accredited travel agency, handling airline ticketing and foreign exchange service etc. But her quest to do something new made her search for newer pastures. Adds Himani, “I was in Europe and I really liked the bar culture out there. Then I was in Australia and I really liked the partying environment over there. Subsequently, I tied up with EDG of Australia for starting Barcode – it was a totally new concept in India at that time.” Barcode is a multi-level “next generation lounge bar concept that integrates state-of-the-art interactive games, UV pool tables, live DJs, special effects lighting and LCD screens.”


For more articles, Click on IIPM Article.
Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).


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