Twitter, a microblogging service that has turned out to be an international hotspot for millions of conversations,

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The ‘New Media’, as some like to dub it, has won over all the traditional sources of power influence for Obama. Special-interest groups and lobbyists now face the reality of an entirely different ecosystem, one of transparency, and a president who owes them no favours. On Facebook, where a count of those who had voted was constantly updated on the fly, 5 million people had declared they had exercised their franchise. Twitter, a microblogging service that has turned out to be an international hotspot for millions of conversations, tweeted long and proud as millions sent out messages declaring not just that they had voted but also about such issues as voter problems at various booths and conditions at polling places. Its 3 million-odd users delivered a steady stream of political banter throughout the day and on websites like Election Protection, voters either called-up or emailed reports about various problems they encountered. It was all about a democracy at work, both in the virtual and real world.

These are times when technology has lifted politics off the streets. Why, didn’t you see? Obama’s Facebook profile just saved his day at the polls!

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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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