WHEN CAPITALISTS LOVE SOCIALISTS

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First things first! Those who believe that the Indian marketer may not be as excited as his global counterpart over the potential that social networking brings to his table, needs to take a cold shower. Internet penetration may be absymal, but popularity of social networking portals among the youth is prompting companies to log in and gain not just crucial consumer insights, but also understand what their employees are either cribbing or going ga-ga about and even to track competition. The numbers are also promising. India Online Report tags the Internet population in the nation at over 49 million, with nearly 77% of them in the 15-34 age group. From aviation czar Jet Airways to desi food giant Nirula’s to youth channel MTV to even FMCG giants like HUL, marketers across the board are climbing the online bus, buzzing with the social marketing fever...

Even before maverick entrepreneur Richard Branson decided to fling himself down from the roof of a 5-Star Hotel in Mumbai earlier this year to announce the launch of Virgin Mobile in India, his Chief Marketing Officer, Prasad Narasimhan had plunged into the social networking galaxy. His raison de`tere? To get a grip on the tastes and preferences of young Indian consumers! Virgin’s Think Hatke tagline was an obvious result. Not so obvious however is the manner in which Narasimhan and his team have been engaging their target audiences on portals like Twitter, Orkut and Facebook ever since. Conversations, contests and communities on these portals are just a few among the many ways that the iconic brand is building the resonance around its brand. “We’ve created over 10 different communities on Orkut with over 5,000 registered members. Twitter even has a Think Hatke ID,” he avers enthusiastically. With thousands of youngsters already in their bag within just seven months of their launch, small wonder that Prasad is now busy signing on the dotted line with a social networking site (he’s not disclosing the name yet) for a pilot ad campaign aimed not only at consumer engagement but also to jump start sales (e-commerce) via their website.

Virgin’s social networking mantra may have been a pre-thought strategy, but Ashish Patel, GM, MTV, was prompted by viewers for putting their popular show MTV Roadies on Orkut. MTV already had a large online community on Orkut, where the editorial team often checked in to see what kids were thinking and saying, for feedback. “We found that some members were running their own online version of Roadies, nominating, voting, doing tasks, eliminating each other. We found it flattering. So we decided to scale up the action and do it as a full fledged promotion online in the form of Roadies Battleground,” he explains. Patel claims to have received “mind blowing” responses for the initiative, with over 100,000 youngsters (their target audience) participating in this online version of Roadies. “We had the kind of entries, tasks conducted that will blow your mind,” he claims, adding that for the final task, the site had the finalists putting cow dung on their faces and getting people to kiss them. “The winner managed to get 862 kisses in 8 hours,” he gushes, saying that some of the stuff was so good that it actually went up on air on MTV.


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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The Valley of the Golden Fleece

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Pashmina finally gains recognition as Kashmir’s intellectual property!

After four years of struggle, Kashmiri artisans have finally been awarded the intellectual property right of their craft. The Geographical Indication (GI)Registry, a Chennai based institute whose registry applies worldwide, has finally approved a GI for Kashmir Pashmina, thus giving the artisans an exclusive right over the brand.

The branding will wave off the competition posed by Scotland Cashmere and the machine made shawls of Punjab which earlier sold along with the original Kashmir Pashmina brand equity.

“It is the best thing that could happen to Kashmir Pashmina,” says Kashmir Chamber of Commerce and Industry president, Dr. Mubeen Shah. “After the ban on Shahtoosh, which the government of India failed to get lifted, this is the biggest boost that handicrafts sector in Kashmir has got.” It was in 2004 that KCCI proposed to the J&K Government that a Brand Kashmir be created to market Kashmir handmade shawls. “The idea was to create a distinct market position amidst shawls made by mechanised looms which were being sold as Kashmir shawls,” says Dr. Shah.

As the Geographical Indication (registration and protection) Act was already passed in 1999, an organisation of artisans under the name Tahafuz (protection) was formed to apply for the Geographical Indication. But the move met stiff resistance from different quarters, especially the Kashmir Handmade Pashmina Promotion Trust (KHPPT) which argued that GI be only given to handmade shawls and exclude any mechanical intervention in shawl weaving. The group was backed in its effort by the Wildlife Trust of India.


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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All the more reason as to why US shows its might over a weak Iraq but invites the North Koreans to the negotiating table and turns a blind eye to the

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Lack of energy security can jeopardize not only the economy but also the war preparedness of any country. All the more reason as to why India and China continue with their mad rush for oil fields abroad. History, as it is said, often repeats itself. And thus, in not just the blitzkrieg and ‘Shock and Awe’ but also with respect to the propaganda war and the indispensability of the armoured vehicles that one can find the resonance of the World War era in today’s time. War today is more of psychological and less of physical aggression. And the global media has been used deftly by the powers that be to further their own agenda. Tomorrow’s war would be less of physical destruction. All the more reason why the buzzword now is neutron bombs which creates massive shock waves to kill literally every living being but keeps the physical infrastructure intact.

But if today there is something on which the Americans have not yet been able to have complete detection ability, those are the submarines. No wonder that the Chinese have been increasing the number of submarines [more than 60, reportedly] and no wonder the US remains paranoid of that one stray nuclear submarine which could stray on its territory undetected in the case of war.

To conclude, one has to accept that the mother of all doctrines, which finds frequent use by the Americans, is political tier diplomacy – read, reaffirmations of mutually assured destruction. It is said that one should use the most lethal weapon only against an enemy which doesn’t have the power to retaliate with the same vigour and should never dare to do the same on one which can. All the more reason as to why US shows its might over a weak Iraq but invites the North Koreans to the negotiating table and turns a blind eye to the intrasigence of Russia in Georgia. Would Japan have been bombed if it had possessed similar bombs and B-29s to pay the Americans back with compounded interest? We rest our case...


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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B-schooled in India, Placed Abroad (Print Version)
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When in doubt, do your own! in Mahabharata, our classy war strategist, dear Krishna, has a world-class archer up his sleeve, Arjuna.

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Or, how to intelligently brainwash highly skilled, educated, yet ill-educated youth to do their own people

It’s unbelievable but true that the shrewdest war strategist in history had 16,008 wives! You say that’s hearsay? Wiki confirms it goddamit! And we also know that you’ll be more interested in knowing about how this killing machine got those wives, than about his superb war doctrine! Humans, we tell you... Still, giving you the benefit of gout [kill us!], we’ll come back to our epic. So, in Mahabharata, our classy war strategist, dear Krishna, has a world-class archer up his sleeve, Arjuna. All Arjuna has to do is point and destroy. The only issue is, Mr.Arjuna is a sissy [we’re sorry, had to say it!]. He can kill boar, he can kill bear, and even dear oh deer, but killing his own family [uncles and cousins, if you may]? Do it yourself dude!

All it takes Krishna is one Jeffrey ‘Archer’ novel to convince Arjuna to pack off his whole opposing family to the dry cleaners to ‘change their clothes’. That is the paradigm that started it all. What defines ‘family’ and who are ‘my own people’! Continuing the generic metaphors, ‘family’ can’t be killed! Ergo, if ‘your own people’ cannot be killed, and if you wish to get some member knocked off, the solution is simple. Change the rules of club membership and prove why that member doesn’t belong to ‘your own people’!

Humans have trained, indoctrinated and brainwashed millions of skilled ‘warriors’ into killing ‘their own people’ by using the same bloody intelligent 5000 BC philosophy. In the 20th century, when Americans dropped two atom bombs namely ‘Fatman’ and ‘Little Boy’, the residents of Hiroshima and Nagasaki had been vaporised – or left painfully burnt and alive – even before they had realised what had hit them. 145,000 died in Hiroshima, 74,000 more in Nagasaki. We reproduce a BBC report verbatim as printed on August 6, 1945, the day the bomb was dropped.


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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Do think-tanks shape the nation?.... in the US are often called ‘governments in waiting’.

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

The think army

While Ronald Reagan blindly believed in The Heritage Foundation, Bill Clinton was dependant on experts from Brooking Foundation. While George Bush sought help from the right-wing American Enterprise Institute in need, President Obama is seeking guidance from the left-wing Centre for American Progress desperately. Though US dominates the list, the Foreign Policy magazine, itself another think-tank, shows how UK (with 283 think-tanks), Germany (186), France (165), Russia (107), and Japan (105) are among other influential countries. Out of 5,465 think tanks in the world currently, 1,872 are located in Northern America.

Are think-tanks the reason US has an intellectual edge over many other equally developed countries like Germany, UK, Japan, and Russia when it comes to influencing global policy initiatives? Well, considering that the two countries least hit by recession, India and China, are served by a mere 121 and 74 think-tanks respectively, the correlation needs further validation, eh.


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
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IIPM Campus

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For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
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European workers earning more per hour and working less number of hours.

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

European politicians will find this meltdown an even tougher challenge to manage than Barack Obama in the United States. For decades, European nations have boasted that their version of capitalism takes much better care of average citizens than the American model. There is no doubt that most European nations have more welfare schemes that benefit more citizens than in the US. Besides, state intervention has also resulted in European workers earning more per hour and working less number of hours. Then again, farmers in Europe are pampered and mollycoddled with hundreds of billions of dollars of subsidies (America also gives similar farm subsidies but most of it goes to ‘farm’ corporations!). Now, as the bad times come crashing down on Europe, this welfare state model will face an unprecedented challenge. From where will the European governments get the money to pay unemployment benefits, massive subsidies and artificially high wages to citizens? Once citizens realise that the jar of goodies is almost empty and freebies may be stopped, cities across the continent will erupt in protests and strikes. The only saving grace for Europe as compared to China: there is no danger of army tanks firing on the unarmed. Perhaps Europeans should console themselves with that!


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
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Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
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From boon to curse …

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Mismanagement of water has made the rivers of India a curse

Consider Gujarat and Orissa. These two states being in the two ends of India’s geography have quite a bit in common. Half the year, both these states are in the news for their perennial droughts, while in the remaining half, they are in the news for floods. This means that while for half the year both these states suffer from an acute shortage of water, in the remaining half the crisis is due to an over abundance of the same. In both the cases, while millions suffer and many of them face eventual death due to starvation, disease or out of the sheer trauma of losing everything they ever had, the almost 'auto-response' blame game over the delay in the release of aid, aerial surveys by the powers that be and siphoning of crucial aid money by middlemen continues unabated. In the midst of all this pandemonium, and also blaming the weather gods, added to temporary improvement of conditions, what takes a backseat is any long term approach to deal with this menace once and for all. Its not only Gujarat or Orissa but most of the India's states including the likes of Bihar, Uttar Pradesh, West Bengal and even Rajasthan nowadays have the same problem of inundation during one quarter of every year. Yet, no one realises that the real problem is water management. Strangely enough, it has often been witnessed that when one part of the country is facing severe drought, another part is facing floods, and yet, 60 years after independence there is yet to be a pan-India programme for river water management.The ambitious river linking project of the NDA has been put in cold storage by the present UPA regime, but given the increasing problems of floods – which can only be compounded in the future thanks to the increasing menace of global warming – the concept of linking rivers to redistribute water needs to be given a relook. A report, "Strategic Analyses of India’s National River Linking Project", by the International Water Management Institute states: "The Project will cost US $120 billion to link 37 Himalayan and peninsular rivers. Doing this will form a gigantic South Asian water grid, which will handle 178 kms of inter-basin water transfer/year, build 12,500 kms of canals, generate 35 gigawatts of hydro-power and add 35 million hectares to India’s irrigated areas." It adds that "the answer to the drought-proneness of western and peninsular India lies in the flood-proneness of the east, and vice versa". River linking is not a new concept. The report itself states: "In the 19th Century, Sir Arthur Cotton, the first chief engineer of Madras Presidency, had thought of a plan to link rivers in Southern India for inland navigation."

Unfortunately for India, development politics prefers to pursue only those projects which have more visibility of development rather than intrinsic development. A flyover, thus, would always get more mileage than river linking or dredging of rivers that might take decades to fructify and people might never express their appreciation in ballots. The National Highway Development Programme has shown how good roads can bring a paradigm shift in India's development.It's time to pursue the river linking project with similar vigour, if India has to relieve its people from the perennial curse of water shortage and ironically, its overabundance alternately.


Pathikrit Payne


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
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For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM, GURGAON
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The Hindu : Education Plus : Honour for IIPM
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Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...